Incredible White (SW 7028)
A warm off-white with gentle beige undertones. More color than Extra White, less cream than Alabaster. A subtle warm neutral.
About Sherwin Williams Incredible White
Incredible White (SW 7028) is a white from Sherwin Williams's collection with an LRV of 74 and warm off-white undertones. A warm off-white with gentle beige undertones. More color than Extra White, less cream than Alabaster. A subtle warm neutral.
With a light-to-medium LRV of 74, Incredible White sits in a versatile sweet spot. It has enough depth to read as more than a white or off-white, adding real color and character to a room, while still reflecting enough light to keep spaces feeling open and airy. This is the range where most popular whole-house colors live, because they offer warmth and personality without making rooms feel smaller.
Light Reflectance Value (LRV)
Incredible White has an LRV of 74, placing it in the light range on the 0-to-100 scale. LRV measures the percentage of visible light a color reflects. A pure black has an LRV of 0 and a pure white has an LRV of 100. Understanding a color's LRV helps you predict how it will feel in your space: higher LRV means brighter and more spacious, lower LRV means cozier and more intimate.
Undertone Analysis
Incredible White has warm off-white undertones. Undertones are the subtle background colors that become visible in different lighting conditions. Even colors that look "neutral" in the store will reveal their undertones once they are on your walls and interacting with natural light, artificial light, and the colors around them.
A warm off-white with gentle beige undertones. More color than Extra White, less cream than Alabaster. A subtle warm neutral. Warm undertones like these pair naturally with other warm elements: honey-toned wood floors, brass and gold hardware, cream-colored textiles, and warm-toned furnishings. They can clash with strongly cool elements like icy blue accents or chrome fixtures, though the effect depends on the strength of the undertone.
Lighting Behavior
Reads as a sophisticated warm off-white in most rooms. Enough warmth to feel inviting without reading as beige.
Every paint color looks different depending on the light source in your room. South-facing rooms get warm, direct sunlight that brings out yellow and warm undertones. North-facing rooms get cool, indirect light that emphasizes blue and gray undertones. East-facing rooms are bright and warm in the morning, cooler in the afternoon. West-facing rooms are the opposite: cool morning, warm afternoon. Incandescent and warm LED bulbs push colors warmer, while cool-white LEDs and fluorescent tubes push colors cooler. To avoid surprises, always test Incredible White with a physical sample on your actual wall, and observe it at different times of day before committing.
Best Rooms for Incredible White
Sherwin Williams recommends Incredible White for: whole house, hallway, bedroom, living room, bathroom.
Incredible White is versatile enough to use as a whole-house color, providing a consistent, cohesive look as you move from room to room. Whole-house colors need to work in multiple lighting conditions and alongside various furnishings, which is why a balanced LRV (74) and manageable undertones are essential. Incredible White handles this well.
Closest Matches in Other Brands
Find the closest equivalent to Sherwin Williams Incredible White from other paint brands. Matches are calculated using Delta E (CIE2000), the industry standard for measuring perceptual color difference.
Benjamin Moore Matches
Classic Gray is pinker. Incredible White is more beige. Both are ultra-light warm neutrals.
View all Benjamin Moore matches →Behr Matches
Cameo White has more depth. Incredible White is lighter.
View all Behr matches →Coordinating Colors
These colors pair beautifully with Incredible White for a cohesive palette. Use them for trim, accents, adjacent rooms, or furniture to create a well-designed space.
Frequently Asked Questions
We are still researching the best Sherwin Williams match for this color. Check back soon for updated match data.
Incredible White has warm off-white undertones. A warm off-white with gentle beige undertones. More color than Extra White, less cream than Alabaster. A subtle warm neutral. Undertones become most visible when the color is on a large surface like a wall, and they shift depending on the light source in your room. Always test with a physical sample in your specific space to see how the undertones interact with your lighting, flooring, and furnishings.
Incredible White (SW 7028) has a Light Reflectance Value (LRV) of 74, which puts it in the light range. LRV measures the percentage of light a color reflects on a scale from 0 (pure black) to 100 (pure white). At 74, this is a light color that will keep rooms feeling bright and open.
Incredible White leans warm. The warm off-white undertones give it a cozy, inviting quality. It pairs naturally with other warm elements like wood tones, brass hardware, and cream textiles. In north-facing rooms, the warmth is especially welcoming.
Color data sourced from manufacturer specifications. Match calculations use Delta E (CIE2000) computed from Lab color space conversion. Last reviewed: March 22, 2026.