Privacy Policy

Last updated: March 22, 2026

Who We Are

MatchThatPaint.com ("we," "us," "our") is a paint color reference and matching tool. This privacy policy explains how we collect, use, and protect your information when you visit our website.

What Data We Collect

We collect limited data to understand how visitors use our site and to improve the experience. This includes pages visited, time spent on site, browser type and version, device type (desktop, mobile, tablet), approximate geographic region (country/state level, not precise location), and referral source (how you found us). We collect this data through Google Analytics (GA4), which uses cookies to track anonymous usage patterns. We do not collect personally identifiable information unless you voluntarily provide it (for example, by emailing us).

How We Use Your Data

We use analytics data to understand which paint colors and features are most popular, improve site performance and user experience, identify and fix technical issues, and make informed decisions about which colors and brands to add next.

Cookies

Our site uses cookies for analytics tracking through Google Analytics (GA4). These are first-party cookies that help us understand aggregate usage patterns. You can control cookie settings through your browser preferences. Most browsers allow you to block or delete cookies. Note that blocking cookies may affect your experience on some websites.

Third-Party Services

We currently use Google Analytics (GA4) for anonymous site analytics. In the future, we may use display advertising services to support the site. If and when we add advertising, this privacy policy will be updated to reflect any additional data collection or cookie usage. We will never sell your personal data to third parties.

Your Rights

For EU/EEA Visitors (GDPR)

You have the right to access any personal data we hold about you, request deletion of your data, object to data processing, request data portability, and withdraw consent for data collection at any time.

For California Visitors (CCPA)

You have the right to know what personal information we collect, request deletion of your personal information, opt out of the sale of personal information (we do not sell personal data), and not be discriminated against for exercising your privacy rights.

Data Retention

Analytics data is retained according to Google Analytics' default retention settings (14 months). We do not maintain separate databases of personal information.

Children's Privacy

Our site is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated "last updated" date. We encourage you to review this policy periodically.

Contact Us

If you have questions about this privacy policy or your data, contact us at hello@matchthatpaint.com.