James White → Benjamin Moore
The closest Benjamin Moore matches for Farrow & Ball James White (No.2010), ranked by perceptual color distance.
Finding a Benjamin Moore Equivalent for James White
If you love Farrow & Ball James White but need a Benjamin Moore alternative, you are not alone. This is one of the most common cross-brand paint matching searches, whether you are working with a painter who prefers Benjamin Moore, your local store does not carry Farrow & Ball, or you simply want to compare prices across brands before committing.
James White (No.2010) is a very light white with warm heritage white undertones. A warm, heritage white named for the F&B founder. Richer than All White, warmer than Strong White. The most personal white in the F&B range. To find a good Benjamin Moore match, we need a color that captures not just the right depth (LRV 82) but also that specific undertone character. That is where Delta E color science comes in.
We calculated the perceptual color distance between James White and every Benjamin Moore color using the CIE2000 Delta E formula, which measures how different two colors look to the human eye. A Delta E under 2 means most people cannot tell the colors apart. Between 2 and 4, you might notice a difference in certain lighting. Above 5, the difference is clearly visible side by side.
The results are decent but not perfect. The closest Benjamin Moore option is Cloud White (OC-130) with a Delta E of 3, which is a "good match" level match. Cloud White is close. You will want to test a sample before committing, as the difference may be noticeable in certain lighting.
Benjamin Moore Matches for James White
Cloud White is close.
| James White | Cloud White | |
|---|---|---|
| LRV | 82 | 87.35 |
| Hex | #EAE6DE | #F3EEE4 |
| Undertone | Warm Heritage White | Warm Yellow-Cream |
| Family | White | White |
Undertone Comparison
James White has warm heritage white undertones. A warm, heritage white named for the F&B founder. Richer than All White, warmer than Strong White. The most personal white in the F&B range.
Cloud White has warm yellow-cream undertones. A warm, creamy white similar to White Dove but with slightly more yellow warmth. Soft and inviting without being obviously yellow.
The undertone difference is worth paying attention to. While they are close in overall appearance, the different undertones mean they may diverge in certain lighting. James White's warm heritage white quality may read differently than Cloud White's warm yellow-cream character, especially in rooms with strong directional light or colored accents that could pull out one undertone more than the other. Test a sample in your specific room before committing.
How These Colors Behave in Different Lighting
James White in Your Room
Warm and inviting. A warm white with visible cream. Reads as a rich warm white in all rooms.
Cloud White in Your Room
Warmer than White Dove in south-facing rooms. Under cool north light, it reads as a pleasant warm off-white. A reliable warm white for any space.
LRV and Brightness
James White has an LRV of 82, while Cloud White has an LRV of 87.35. That means Cloud White reflects more light. If you switch from James White to Cloud White, the room should feel slightly brighter and more open.
Best Rooms for James White
Farrow & Ball recommends James White for: whole house, living room, bedroom, trim, kitchen. With an LRV of 82, this is a very light color that reflects a lot of light and works well in any room, including smaller spaces where you want to maintain a bright, open feel. It is light enough for whole-house use without making rooms feel washed out or sterile.
Cloud White is recommended for: whole house, trim, cabinets, living room, bedroom. Both colors are recommended for similar applications, which confirms that this is a practical cross-brand match. You can use Cloud White in the same rooms you planned for James White.
James White in Other Brands
Looking for James White equivalents in other brands besides Benjamin Moore? We have matches across all major paint brands.
Frequently Asked Questions
The closest Benjamin Moore match for James White (No.2010) is Cloud White (OC-130) with a Delta E of 3, which rates as a "good match" match. Cloud White is close. Delta E measures perceptual color distance on a scale where under 2 means nearly identical, 2 to 4 means close with subtle differences, and over 5 means clearly noticeable.
No, they are not identical. James White is a Farrow & Ball color with warm heritage white undertones and an LRV of 82. Cloud White is a Benjamin Moore color with warm yellow-cream undertones and an LRV of 87.35. With a Delta E of 3, the difference is subtle and mainly visible in direct side-by-side comparison. Paint formulations differ between brands, so even colors with similar values can look slightly different due to pigment concentration, binders, and finish.
With a Delta E of 3, these colors are close enough to use in separate rooms of the same house without a jarring difference. However, avoid painting them on adjacent walls in the same room, as even subtle differences become apparent at a hard edge where two paints meet. For the smoothest result, use one brand consistently within each connected space and reserve the other brand for rooms that are visually separated.
There are several practical reasons to look for a Benjamin Moore equivalent. Price differences between brands can be significant on large projects. Availability matters if your nearest paint store or home center specializes in Benjamin Moore. Some painters have strong preferences for one brand's formula based on coverage, dry time, or workability. And if you are touching up existing Benjamin Moore work, matching within the same brand gives you the best consistency for seamless results.
Match calculations use Delta E (CIE2000) computed from Lab color space conversion. Color data sourced from manufacturer specifications. Last reviewed: March 22, 2026.