Coastal Beige → Sherwin Williams
The closest Sherwin Williams matches for Behr Coastal Beige (PPU7-08), ranked by perceptual color distance.
Finding a Sherwin Williams Equivalent for Coastal Beige
If you love Behr Coastal Beige but need a Sherwin Williams alternative, you are not alone. This is one of the most common cross-brand paint matching searches, whether you are working with a painter who prefers Sherwin Williams, your local store does not carry Behr, or you simply want to compare prices across brands before committing.
Coastal Beige (PPU7-08) is a medium beige with warm coastal beige undertones. A warm, sandy beige with coastal quality. To find a good Sherwin Williams match, we need a color that captures not just the right depth (LRV 55) but also that specific undertone character. That is where Delta E color science comes in.
We calculated the perceptual color distance between Coastal Beige and every Sherwin Williams color using the CIE2000 Delta E formula, which measures how different two colors look to the human eye. A Delta E under 2 means most people cannot tell the colors apart. Between 2 and 4, you might notice a difference in certain lighting. Above 5, the difference is clearly visible side by side.
The results are decent but not perfect. The closest Sherwin Williams option is Sticks and Stones (SW 7503) with a Delta E of 3.8, which is a "good match" level match. Sticks and Stones is close. You will want to test a sample before committing, as the difference may be noticeable in certain lighting.
Sherwin Williams Matches for Coastal Beige
Sticks and Stones is close.
| Coastal Beige | Sticks and Stones | |
|---|---|---|
| LRV | 55 | 54 |
| Hex | #CFC6B7 | #CCC3B4 |
| Undertone | Warm Coastal Beige | Warm Sandy Beige |
| Family | Beige | Beige |
Undertone Comparison
Coastal Beige has warm coastal beige undertones. A warm, sandy beige with coastal quality.
Sticks and Stones has warm sandy beige undertones. A warm, natural sandy beige. Organic and earthy.
These two colors share the same undertone family, which is a good sign for a cross-brand swap. The undertone similarity means they will behave similarly as lighting changes throughout the day, and they should coordinate well with the same accent colors, trim, and furnishings.
How These Colors Behave in Different Lighting
Coastal Beige in Your Room
Warm and sandy. Natural and breezy.
Sticks and Stones in Your Room
Warm and natural. Reads as a light earthy beige.
LRV and Brightness
Coastal Beige has an LRV of 55, while Sticks and Stones has an LRV of 54. These two colors reflect a very similar amount of light, so you should not notice a significant difference in room brightness when switching between them. The room will feel approximately the same in terms of light and space, which makes this a smoother transition.
Best Rooms for Coastal Beige
Behr recommends Coastal Beige for: living room, bedroom, hallway, dining room, whole house. With an LRV of 55, this is a medium color that is in the medium-light range, reflecting enough light to keep rooms feeling open while adding more color and depth than a white or off-white. It works well in living rooms, bedrooms, and hallways where you want warmth and character without darkness.
Sticks and Stones is recommended for: living room, bedroom, hallway, dining room, whole house. Both colors are recommended for similar applications, which confirms that this is a practical cross-brand match. You can use Sticks and Stones in the same rooms you planned for Coastal Beige.
Coastal Beige in Other Brands
Looking for Coastal Beige equivalents in other brands besides Sherwin Williams? We have matches across all major paint brands.
Frequently Asked Questions
The closest Sherwin Williams match for Coastal Beige (PPU7-08) is Sticks and Stones (SW 7503) with a Delta E of 3.8, which rates as a "good match" match. Sticks and Stones is close. Delta E measures perceptual color distance on a scale where under 2 means nearly identical, 2 to 4 means close with subtle differences, and over 5 means clearly noticeable.
No, they are not identical. Coastal Beige is a Behr color with warm coastal beige undertones and an LRV of 55. Sticks and Stones is a Sherwin Williams color with warm sandy beige undertones and an LRV of 54. With a Delta E of 3.8, the difference is subtle and mainly visible in direct side-by-side comparison. Paint formulations differ between brands, so even colors with similar values can look slightly different due to pigment concentration, binders, and finish.
With a Delta E of 3.8, the difference is enough that they should not be used on adjacent walls in the same room. You can use them in separate rooms of the same house, but be aware that walking from one room to the other may reveal the difference, especially if the rooms have similar lighting. For the most consistent look, pick one brand for all connected living spaces and reserve the other brand for visually separate rooms like bathrooms or bedrooms behind closed doors.
There are several practical reasons to look for a Sherwin Williams equivalent. Price differences between brands can be significant on large projects. Availability matters if your nearest paint store or home center specializes in Sherwin Williams. Some painters have strong preferences for one brand's formula based on coverage, dry time, or workability. And if you are touching up existing Sherwin Williams work, matching within the same brand gives you the best consistency for seamless results.
Match calculations use Delta E (CIE2000) computed from Lab color space conversion. Color data sourced from manufacturer specifications. Last reviewed: March 22, 2026.